Overview

The only independent weight-loss magazine, Slim at Home offers readers everything they need to shed pounds in their own environment, free from judgement and interference. With advice and inspiration on health, fitness, fashion, food and psychology, it’s a complete package for the woman who wants to lose weight her own way.

Every month we offer new information, motivation and straightforward advice on every aspect of losing weight, allowing us to attract a large, responsive target audience. Celebrity stories entice readers in, while real-life success stories help to stir their enthusiasm. Slim at Home’s ‘Diet Central’ editorial creates a friendly, club-like atmosphere to give readers a sense of belonging, encouraging interaction and keeping readers inspired and motivated to maintain their slimming efforts.

Obesity isn’t just a topical issue for our readers, many of whom will have struggled with their weight for years. They’re buying Slim at Home because they are actively looking to purchase products and services that will help them lose weight, eat healthily and become fitter. By endorsing long-term health and fitness, we produce responsible editorial and encourage long-term buying trends. This results in an ideal environment for the promotion of relevant products and services month after month.

Our advertising department and editorial team work together very closely to provide effective promotional opportunities. Plus, as we are independent, we don’t promote a single weight-loss method, creating an open marketplace while also encouraging readers to be open-minded in their quest for a better figure.

Distribution

Published 10 times a year, copies are available and constantly promoted through all good newsagents including supermarkets, W H Smiths and independents.

Summary

• Independent magazine creating an open marketplace
• Constant, dynamic circulation development programme throughout the UK
• Captive audience with an extremely strong incentive
• Editorial designed to increase product awareness
• Celebrity interviews to inspire reader response
• Editorial and Advertising working together to provide effective promotional opportunities

Readership Profile

• 98% women
• Married with children
• Aged 25-55
• A-C 66%, D 27%
• Middle to high income